One platform.
Best-in-class embedded tech.
Complete turnkey solutions integrating the industry's finest embedded hardware partners under one expert team — one engineer, one reply, no catalog dump.
Allegro solutions inside the e-bike.
Personal mobility · Pedelec · e-MTB · Cargo
E-bikes are a sensor and current-sense problem — throttle, PAS/torque, brake cut-off, wheel speed, phase current, charger current, and encoder. Allegro ICs fit the mid-drive, hub, and downtube pack, and MAG walks the sockets directly with Illinois and Wisconsin OEM and design teams.
The A1335 dual-die CVH or A33230 sine/cosine is the design-in that wins mid-drive OEMs. For current sense, the ACS71240 covers cost and integration, while the CT455 steps in for contactless, high-bandwidth needs. On motor control, the A89212 brings a 90 V, Cortex-M4, sensorless FOC solution with −18 V transient protection — owning the control path, not just the sensors. And a single ATS19580 family covers wheel ABS, PAS steel-target sensing, and sprocket detection.
Socket map against your BOM · drop-in / second-source options · samples and FAE intro to Allegro. One engineer, one reply, covering Illinois and Wisconsin.
Built for engineers who can't afford delays.
One cohesive platform from multiple best-in-class suppliers — fewer hand-offs, fewer risks, faster builds.
Reduce BOM & Complexity
Single-source cohesion from multiple premium suppliers — no juggling, no gaps.
Faster Time-to-Market
Accelerated development with deep integration expertise and pre-validated combinations.
Lower Total Cost
Optimized engineering workflows and inventory strategies drive real savings.
Full Turnkey Delivery
Box builds, custom enclosures, cable harnesses — from design to shipped unit.
Trusted in the most demanding environments.
From clean rooms to factory floors, our platforms perform where failure isn't an option.
Warehouse & Factory Automation
Industrial controls, sensing, and motion for demanding production lines.
Medical Devices & Equipment
Precision components engineered for regulated, mission-critical hardware.
Smart Vending & Food Dispensing
Reliable embedded platforms built for constant, unattended uptime.
Data Acquisition & IoT
Sensing and connectivity building blocks for edge and field deployments.
Interactive HMI & Digital Kiosks
Touch, display, and control hardware for public-facing interfaces.
Personal Mobility & e-Bike
Sensing and motor control ICs for pedelec, e-MTB, and cargo platforms.
Midwest technology partners.
Our complete portfolio of manufacturers serving Illinois and Wisconsin. Tap any card to visit the manufacturer.
Meet the engineers behind the solutions.
Real engineers covering Illinois and Wisconsin — technical expertise you can call directly.
Fred Larson
Chicago-based sales professional with extensive experience in electronic component solutions. DeVry University graduate specializing in organized sales creation and technical account management across industrial and OEM markets.
Nick Honerlaw
Based in Franklin, WI, Nick drives growth and client engagement through strategic brand and digital marketing initiatives. University of Wisconsin–Milwaukee graduate focused on building lasting customer relationships across Wisconsin.
Ross Jable
Over 25 years of experience as a manufacturer's representative in the electronics industry. Illinois State University graduate with deep expertise across industrial controls, medical, automotive, food equipment, and telecom markets.
Bob Jeter
Electronics engineer (BSEET, DeVry University) with 27+ years of experience. Specializes in technical support, project management, and business consulting. Extensive background in electronic design, RFID technologies, and LED lighting solutions.
Ready to build your next embedded solution?
Speak directly with our Field Sales Engineer. No gatekeepers, no auto-responders.